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2019
Healthy little paws

pet food packaging redesign
Hong Kong market


Project type:   Food packaging
Clients:          Healthy Little Paw

      

About the project:

Healthy Little Paw is a pet food brand that provides 100% natural food. They would like to enhance the brand image by redesigning a new packaging.

Project includes:
-- Rebranding

-- Packaging redesign

-- Printing and production following up

https://www.healthylittlepaws.com

Old design

New design

How does my design
helps the band
communicate with customers easier?

Teeth.png
beef.png
G&D Set.png
fish maws 6.png
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The power of graphic design

Educate customers
I created a watercolour style illustration to show the natural ingredients that the pet snacks are made of 100% natural ingredients is a very strong selling point of the product.

Therefore, the new design is not only eyecatching but also easier to for customers to recognize at first glance exactly what they´re going to feed their pet.

illustration of the snack (Chicken & seaweed flavor)

Beef Tripe

yam,Goji &

Duck breast

Chicken & Seaweed

Chicken, Fish maw,

sweet potao

ICONS

Customers know at first glance what type of pet the food is for.

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Features

The old design 


The old design was partly transparent which enabled the customer to see through the packaging and check the condition of the product. I thought it was a good feature to keep.

Therefore, I applied it to the new design, applying my own aesthetics within the requirement of the production cost.

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Old design

New design

Design process and exiscution

1st & 2nd draft

Final Design