2019
Healthy little paws
pet food packaging redesign
Hong Kong market

Project type: Food packaging
Clients: Healthy Little Paw

About the project:

Healthy Little Paw is a pet food brand that provides 100% natural food. They would like to enhance the brand image by redesigning a new packaging.

Project includes:
-- Rebranding

-- Packaging redesign

-- Printing and production following up

https://www.healthylittlepaws.com

Old design

New design

How does my design
helps the band
communicate with customers easier?

The power of graphic design

Educate customers
I created a watercolour style illustration to show the natural ingredients that the pet snacks are made of 100% natural ingredients is a very strong selling point of the product.

Therefore, the new design is not only eyecatching but also easier to for customers to recognize at first glance exactly what they´re going to feed their pet.

illustration of the snack (Chicken & seaweed flavor)

Beef Tripe

yam,Goji &

Duck breast

Chicken & Seaweed

Chicken, Fish maw,

sweet potao

ICONS

Customers know at first glance what type of pet the food is for.

Features

The old design

The old design was partly transparent which enabled the customer to see through the packaging and check the condition of the product. I thought it was a good feature to keep.

Therefore, I applied it to the new design, applying my own aesthetics within the requirement of the production cost.