2019
Healthy little paws
pet food packaging redesign
Hong Kong market
Project type: Food packaging
Clients: Healthy Little Paw
About the project:
Healthy Little Paw is a pet food brand that provides 100% natural food. They would like to enhance the brand image by redesigning a new packaging.
Project includes:
-- Rebranding
-- Packaging redesign
-- Printing and production following up
https://www.healthylittlepaws.com
Old design
New design


How does my design
helps the band
communicate with customers easier?





The power of graphic design
Educate customers
I created a watercolour style illustration to show the natural ingredients that the pet snacks are made of 100% natural ingredients is a very strong selling point of the product.
Therefore, the new design is not only eyecatching but also easier to for customers to recognize at first glance exactly what they´re going to feed their pet.
illustration of the snack (Chicken & seaweed flavor)
Beef Tripe
yam,Goji &
Duck breast
Chicken & Seaweed
Chicken, Fish maw,
sweet potao
ICONS
Customers know at first glance what type of pet the food is for.




Features
The old design
The old design was partly transparent which enabled the customer to see through the packaging and check the condition of the product. I thought it was a good feature to keep.
Therefore, I applied it to the new design, applying my own aesthetics within the requirement of the production cost.


Old design
New design
Design process and exiscution
1st & 2nd draft
Final Design










